"Raggedy Ann" passes out information about
breast cancer screenings on behalf of the
Cancer Services Program of Sullivan County at
a "pumpkin party" held at the end of National
Breast Cancer Awareness Month 2012.

Every October all across the United States, organizations and individuals celebrate National Breast Cancer Awareness Month by educating people about breast cancer and raising money for breast cancer-related charities and research. Positive Promotions received an impressive response to entries for its 2012 National Breast Cancer Awareness Month Contest, showing that the fight against breast cancer is strong and growing. This year's winners not only held numerous creative and fun breast cancer awareness activities, but they actively engaged their communities in the cause. We hope you find the winners' stories inspirational and encouraging! And we'd like to extend our thanks to all who entered the 2012 contest. Keep up the good work, and we hope to hear from you this year as well!

  • Best Overall Entry
  • Cancer Services Program of Sullivan County
  • Catskill Regional Medical Center, Harris, New York

Reaching out to and educating those who have not been affected by breast cancer can be a challenge during National Breast Cancer Awareness Month. Breast cancer-related events aren't only for those who are battling breast cancer, for survivors, and their loved ones-they are also to educate the community. The Cancer Services Program (CSP) of Sullivan County came up with creative ways to address this issue and spread the message of breast cancer awareness to many.

First, each Thursday in October they set up informational tables at local supermarkets and, on Fridays, they had one at the Sullivan County Government Building. Then, the CSP partnered with local pizza parlors and beauty salons and provided educational materials to the businesses. Throughout the month, breast cancer awareness fliers from the CSP were attached to boxes for every delivered pizza. Posters were hung in salons and information cards were available to those who came in to get their hair done. Additionally, during October, local media outlets featured breast cancer awareness messages and interviews about the CSP's services.


To culminate the month's activities, the CSP collaborated with a local business to hold a "pumpkin party." which attracted a variety of people from children to local artists. For a minimum donation of $5, attendees were given a pumpkin to carve. During the event, educational materials about breast cancer were distributed and, at the end of the day, pumpkins were illuminated and set out on the business's porch. At dark, the lights could be seen from a nearby highway. To say "thank you", Sullivan County CSP gave Positive Promotions' gifts to the businesses and organizations that worked with them during National Breast Cancer Awareness Month.

  • Cheerleaders cheered for a cure during a pep rally organized by the Pink Foxes.Cheerleaders cheered for a cure during a pep rally
    organized by the Pink Foxes.
  • Both employees and patients at Delaney Radiologists decorated pumpkins with breast cancer awareness themes.Both employees and patients at Delaney Radiologists
    decorated pumpkins with breast cancer awareness themes.
  • Participants in Women Supporting Women's Walk for Awareness spared no expense to have fun and get involved in the effort to find a cure for breast cancer.Participants in Women Supporting Women's Walk for Awareness spared no expense to have fun and
    get involved in the effort to find a cure for breast cancer.
  • Women in Coral Springs, Florida, had fun getting dressed up for a good cause during October 2012.Women in Coral Springs, Florida, had fun getting dressed up for a good cause during October 2012.
  • Participants in Walk For One Unite For All's 5K walk raised money for a local cancer center.Participants in Walk For One - Unite For All's 5K walk raised money for a local cancer center.
  • Top School/College Fundraising & Awareness Entry
  • Jefferson High School/Silva Health Magnet High School Pink Foxes, El Paso, Texas

The Pink Foxes is a group of students who strive to bring their entire school together to support the fight against breast cancer. In October 2012, their efforts were even more meaningful as they learned that one teacher at their school was diagnosed with breast cancer. Not only did the Pink Foxes participate in two breast cancer fundraising walks/runs, they held many of their own fundraisers and activities, too. They held a bake sale, and sold T-shirts and items from Positive Promotions' 100-Piece Fundraising Kit to students, faculty staff, and to employees at local hospitals. The items from the Fundraising Kit helped people prepare for the school's "Pink Week." For this special week, they sought the involvement of the school's band, sports teams, dancers, cheerleaders, and student council. During Pink Week, the Pink Foxes organized a "pink" pep rally and "pink" football and volleyball games. They also decorated the gym pink for volleyball games and encouraged everyone to wear pink at sporting events. They went from classroom to classroom and decorated teachers' doors for donations. They used pink butcher paper to cover the doors, and then customized decorations to each teacher's preference. The Pink Foxes included messages such as "Helping The Fight" and "Fight Like A Girl" on the doors. Their "pink" spirit paid off as they were asked to participate in a local television commercial for an event in their community, Making Strides Against Breast Cancer. At least 200 students participated, all of them Pink Foxes.

  • Top Imaging Centers Entry
  • Delaney Radiologists, Wilmington, North Carolina

Pumpkins and breast cancer awareness have become synonymous with October. Delaney Radiologists, a leading imaging group in Southeastern North Carolina, successfully combined the two for a fun awareness-building activity. They held a "Pink Pumpkin Painting" contest in which pumpkins were decorated with breast cancer awareness themes. Once finished, the pumpkins were displayed on bales of hay in the lobby. The contest was originally geared toward employees of Delaney Radiologists, but as the month of October drew on, patients were inspired by the pumpkins and began bringing in their own. Patients were allowed to enter the contest for "best pumpkin," and when it came time to pick the winners, over 300 votes were placed and six favorites chosen. The contest was such a hit that other radiologist offices stopped by Delaney Radiologists to snap pictures of the pumpkins and vowed to have similar competitions in the future. In addition to holding the pumpkin decoration contest, Delaney Radiologists provided 300 more mammograms during National Breast Cancer Awareness Month than it did the month prior. Those who received mammograms were given Positive Promotions' Self-Stick Foil Stamped Satin Awareness Ribbons.

  • Top Business/Community Group
  • Fundraising & Awareness Entry
  • Women Supporting Women, Salisbury, Maryland

Women Supporting Women is an organization that provides awareness, education, and support to those affected by breast cancer in its community all year long. The group provides free breast cancer awareness materials to women in the area (even making audio cassettes of Positive Promotions' "Women And Breast Health Handbook" for those who are visually impaired). It also offers free wigs to women who have lost their hair as a result of chemotherapy treatments. During National Breast Cancer Awareness Month 2012, those involved with Women Supporting Women were busy raising awareness and money to fight breast cancer and branched out to reach many in their community. They garnered the support of gas stations, restaurants, doctors' offices, and fitness centers and coordinated a fundraiser where each business sold $1 donation cards to customers, patients, and employees during October. Just a gas station alone raised over $2,700! Women Supporting Women stretched their impact by participating in eight public speaking engagements, at least five health fairs where they handed out breast cancer educational materials, and in one breast cancer conference. Women Supporting Women also coordinated its 11th Annual Walk For Awareness, which is its biggest event of the year with over 1,000 participants. Two other events in October 2012, the Annual Midway Drive Out Breast Cancer Walk and the Sea Gull Century Bike Ride, were held by other organizations with proceeds benefiting Women Supporting Women.

  • Top Hospitals & Other Medical Facilities Entry
  • Broward Health Coral Springs, Coral Springs, Florida

October 2012 was a time of education and fun for women in Coral Springs, Florida, as they celebrated National Breast Cancer Awareness Month in style. All month long, Broward Health's hospital in Coral Springs was lit up in pink lights for "Painting The Town Pink." Then everyone who received a mammogram in October received a goody bag with Positive Promotions' Shower Cards, Lapel Pins, and Rally Towels as part of "Mammopalooza". The month also was filled with fun events especially for women, including a "Mad Hatters" Tea Party, which featured physicians and vendors providing information about early detection, and a Glam-A-THON, and annual event that allows women the opportunity to get dressed up and enjoy a fancy time on the town. Attendees were treated to "cocktails, confections, and cosmetics," and VIP guests enjoyed an exclusive catered reception and complimentary fashionable eyewear. Additionally, Broward Health Coral Springs received the support of many businesses in the community, including local fire departments and artisans. They held fundraisers to boost Broward Health's mission of donating money to the Lisa Boccard Breast Cancer Fund, a local organization that provides healthcare services and mammograms to women in the community who may otherwise not be able to receive them.

  • Top Walks, Runs, Or Related Activities Entry
  • Walk For One - Unite For All, Farlbault, Minnesota

Looking for a way to help women in their community, the Women's Advisory Board of the 1st United Bank of Farlbault decided to hold a 5K walk, Walk For One - Unite For All, and donate the proceeds to a local health facility, District One Cancer Center, rather than a national organization. They applied for nonprofit status, started a website, organized the walk, and advertised it throughout their community. They walk was held at the end of September and kicked off National Breast Cancer Awareness Month. Breast cancer survivors who participated in the walk were given Positive Promotions' "Survivor" Lapel Pins. The Walk raised over $12,000, and, instead of just donating the large lump sum of money, they took feedback from patients and staff at the cancer center and put the money toward specific needs. Among them were gas cards for patients who have to drive to radiation therapy appointments, post-surgery pillow kits, satellite radio for rooms where patients receive chemotherapy, pedometers to promote walking as part of a healthy lifestyle, and outdoor "healing garden" with fountain, and permanent pieces of artwork to display in the mammography room. With such great results from their first event, their plans for 2013 are even bigger.

Enter Our 2013 Contest!

  • 2013 Breast Cancer Awareness Commitment & Creativity Contest
We want to hear about your 2013 National Breast Cancer Awareness Month activities! A $200 prize will be awarded to the Best Overall Entry and $100 prizes will be awarded to the top entry in each of these five categories. School/College Fundraising & Awareness; Imaging Centers; Business/Community Groups Fundraising & Awareness; Hospitals & Other Medical Facilities; and Walks, Runs & Related Activities. You can find an entry form at www.positivebca.com. Be sure to include the description and write-up of your breast cancer awareness activities with your entry.

We'd Love To Hear From You! Deadline For 2013 Contest Entries: 12/20/13

Upcoming Women's Health Events

National Mammography Day * October 18, 2013
On the third Friday in October each year, U.S. radiologists offer free or discounted screening mammograms. To find FDA accredited local mammography facilities, call the National Cancer Institute at 1-800-4-CANCER
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National Women's Health Week * May 11-17, 2014
In the week starting with Mother's Day, an alliance of organizations, businesses, and government agencies works to raise awareness about simple healthy behaviors women
can incorporate into their daily lives
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National Women's Checkup day * May 12, 2014
The nation's largest preventive care event is held on the Monday after Mother's Day to emphasize the importance of women getting regular checkups and screenings.