Breast Cancer Awareness Month
Success Stories 2018

Breast Cancer Awareness Success Stories
CUSTOMER SUCCESS STORY #1
    Challenge

    Develop a creative, fun way to send important messages to fundraising walk participants

    Solution

    A program coordinator for a health center in the Midwest put together an engaging display reminding women that, “The KEY to prevention is early detection.” The display’s messages were printed out and attached to a poster board. Positive Promotions’ products were also attached to the poster board to accompany some of the words in the messages. For example, a Positive Promotions Key Tag was attached to the board next to the “KEY” in the message. The display also reminded women to mark their “CALENDARS” for the event and for breast care screenings. Positive Promotions’ “Be You” Women’s Monthly Planner with Wellness Tips was attached to the board next to that part of the message.

Breast Cancer Awareness Success Stories
CUSTOMER SUCCESS STORY #2
    Challenge

    Have male employees bring breast cancer awareness to customers

    Solution

    A heating and plumbing company in the Midwest went all out to spread the message of breast cancer awareness during October. Technicians and plumbers wore pink gloves and shoe covers, as well as Positive Promotions’ “Real Men Wear Pink” Lapel Pins, while in the field. They also distributed Breast/Testicular Self-Exam Punch-Out Shower Cards to clients when they made service calls. “I feel our employees embrace the month of October,” a representative from the company said. "They wear their pink items with pride knowing they are in a small way helping others," she added.

Breast Cancer Awareness Success Stories
CUSTOMER SUCCESS STORY #3
    Challenge

    Channel the enthusiasm behind high school sports into a breast cancer awareness fundraiser

    Solution

    A high school in the Midwest held a “pink out” night that began with a football game and ended with a fundraising walk. Those who stayed after the game and walked around the track for an hour were given Positive Promotions’ Goody Bags filled with items, such as Magnetic Clips and Pens. The walk raised over $700, which was donated to a cancer center in the area.

Breast Cancer Awareness Success Stories
CUSTOMER SUCCESS STORY #4
    Challenge

    Support local people fighting cancer

    Solution

    Courthouse employees in a county in the Northeast worked with a local manufacturing plant to raise money and awareness. Together they held a raffle that included 14 raffle baskets, two of which were Gift Baskets from Positive Promotions. Other baskets were donated by local businesses. The raffle raised $10,000, which was split between 12 families who had loved ones with cancer.

Breast Cancer Awareness Success Stories
CUSTOMER SUCCESS STORY #5
    Challenge

    Help efforts to find a cure and encourage those with breast cancer to “be brave”

    Solution

    An automotive business in the South used “be brave” for its 2017 National Breast Cancer Awareness Month theme and filled its calendar with events, including a bake sale, to raise money for a cure. Employees reached out to brave chemo patients at a local cancer facility and handed out pink bags full of items to support them in their fight, such as pink blankets and crossword puzzle books. A total of 100 bags were distributed. Employees who participated in the month’s events received Positive Promotions’ Tumblers as a token of appreciation.

Breast Cancer Awareness Success Stories
CUSTOMER SUCCESS STORY #6
    Challenge

    Shine the spotlight on breast cancer survivors

    Solution

    An entertainment company that hosts events in the South organized a Pink Carpet Event Charity Fashion Show. Breast cancer survivors were the special models for the event, which raised money for a local breast cancer center. As the models/breast cancer survivors walked down the runway, they were celebrated and cheered, a representative from the company said. Models received a “swag bag” full of gifts of thanks for their participation, including Positive Promotions products.

Breast Cancer Awareness Success Stories
CUSTOMER SUCCESS STORY #7
    Challenge

    Add some team spirit to National Breast Cancer Awareness Month

    Solution

    Employees from a hospital’s radiology department in the South teamed up for a football-themed breast cancer awareness campaign deemed “One Team, One Dream.” Throughout the month, radiology team members wore Positive Promotions’ pink shirts. A group picture of the employees in their t-shirts was submitted to a local newspaper to help promote breast cancer awareness.

Breast Cancer Awareness Success Stories
CUSTOMER SUCCESS STORY #8
    Challenge

    Get outside to educate the public about the importance of breast health

    Solution

    On the third Friday in October, a hospital in the South holds “Pink Out Day.” That day, representatives from the hospital go downtown to distribute breast health educational materials, such as Positive Promotions’ “Women and Breast Health” Handbooks. Activities like this are important, especially in a region where breast cancer is the third leading cause of death for women, a hospital employee said.

Breast Cancer Awareness Success Stories
CUSTOMER SUCCESS STORY #9
    Challenge

    Have fun supporting a family member diagnosed with breast cancer

    Solution

    One family in the Northeast hosted a cornhole tournament and dedicated the day to their relative, and all others, who bravely fight breast cancer. Forty-four family members participated in the tournament and many more attended the event. Each participant was given an item from a Positive Promotions Kit, such as a Pen, Car Magnet, Pin, or Bracelet. As part of the day’s events, a raffle was held that raised over $2,000 for breast cancer research.

Breast Cancer Awareness Success Stories
CUSTOMER SUCCESS STORY #10
    Challenge

    Knock down breast cancer rates by raising awareness about the disease

    Solution

    A bowling organization in the Midwest held a “Strike Out” Breast Cancer bowling tournament fundraiser during October. Those who rolled participated in a raffle and were able to purchase breast cancer-related items from Positive Promotions. All proceeds from the event (over $3,000) benefitted a local medical foundation. The organization hopes to make this event even bigger and better in 2018, an event organizer said.

Breast Cancer Awareness Success Stories
CUSTOMER SUCCESS STORY #11
    Challenge

    Make breast cancer awareness fun for elementary school teachers

    Solution

    A school counselor in the South organized a scavenger hunt for teachers by hiding small pink ribbons throughout the school building. When a teacher discovered a ribbon and turned it in, he or she received a Positive Promotions Bracelet or Tote Bag. The counselor also distributed Positive Promotions’ Emery Boards to teachers during an October faculty meeting. Everyone joked that they could file their nails if they got bored during the meeting, she said.