In the flurry of the holiday season, it’s easy to unintentionally overlook gift-giving for important business associates. Yet, sending holiday gifts to clients, customers, and employees remains a meaningful and impactful gesture. A study by the Advertising Specialty Institute (ASI) highlights the effectiveness of corporate holiday gifting as a strategic business strategy, fostering better relationships and creating positive outcomes for companies.
A recent survey revealed that 75% of U.S. employees anticipate receiving a holiday gift from their employer. However, nearly 50% of respondents have received gifts in the past that went unused. This highlights the challenge of selecting the right holiday gifts. As the holiday season approaches, it’s crucial to consider how well-chosen gifts can positively influence your team and business connections. To assist you in this holiday endeavor, we’ve created a guide featuring tips to ensure your holiday gifts are memorable and well-received!
1. Avoid Last-Minute Rushing—Plan Ahead!
It’s important to order your holiday gifts early—ideally in September or October—to ensure they’re in stock and to save time during the busy season. Some gifts, especially if they’re being customized, also need more time for preparation. According to ASI, 68% of businesses give gifts featuring their company logo; however, the personalization process can be lengthy. Positive Promotions provides information on all preparation times on our product description pages, so you can consider this timing when planning. Never feel like you’re scrambling for last-minute gifts by planning your gifts ahead of time!
2. Use Tech Trends For Brand Success
During the holiday season, technology gifts and electronics remain incredibly popular. According to the University of South Carolina, smartphones are now owned by 85% of the global population, totaling more than 6 billion users. This season, leverage your brand’s influence with custom-printed holiday gifts that capitalize on current technology trends. Portable power banks and USB chargers are perfect for office and on-the-go use. Microfiber screen cleaners and multi-functional stylus pens provide practicality and convenience for users. In addition, discover our range of wearable technology, one of today’s fastest-growing categories, featuring fitness trackers, touchscreen gloves, earmuff headphones, and more, all designed to energize your promotional efforts.
3. Think Outside The Box!
Looking to find unique and budget-friendly holiday gifts for valued customers, clients, and employees? Showcase your creativity by blending traditional favorites with innovative twists. For example, instead of standard retail gift cards, consider placing cards inside a customized company mug or tucking them into the pocket of a personalized jacket. Surprise team members by filling a tumbler or lunch bag with sweet treats and leaving it on their desks. For a practical touch, pair an imprinted pen with your annual calendar gift to help customers mark important dates. Our festive selection offers fantastic ideas to create meaningful and distinctive gestures of appreciation for your team and business associates.
4. Create A Blueprint For Success
There are occasions where certain individuals merit a more substantial holiday gift—such as company partners, top customers, or team members who have excelled. Provide a gift that leaves a lasting impression on those deserving of recognition. Enhance appreciation and satisfaction among customers, company partners, and valued staff by offering practical items like device chargers or drinkware. Consider gifts for home enjoyment, such as gourmet chocolates or cozy blankets. For those you really want to impress, consider premium gifts like wine and cheese sets or BBQ sets. All gifts can be beautifully wrapped and presented in exclusive packaging, which is ideal for spreading holiday cheer!
5. Utilize A Year Of Marketing Opportunities
Calendars consistently rank among the most popular gifts year after year for customers and clients, serving as a timeless advertising method. Explore our extensive selection of affordable yet high-quality greeting cards adorned with festive designs and heartfelt messages for a cost-effective choice. Many include planners or calendars, offering a versatile 2-in-1 gift that enhances brand visibility. Alternatively, consider our customizable 12-month calendars, available in magnetic, e-z stick, desktop, and other formats. They convey the season's greetings and ensure continuous brand exposure throughout the year!
Think Positive for your gifts of appreciation!
To speak with a member of our team today, call 877-258-1225 or complete the form here.
