The holiday season provides perfect opportunities to thank loyal customers, clients, and patrons, and to reach out to new ones. Through festive activities and a few cost-effective gifts, you can spread holiday cheer, strengthen valued business relationships, and build up your customer base.

Make It Personal

The holidays are a time to celebrate relationships—including business relationships. Adding a personal aspect to seasonal communications and gifts makes customers feel appreciated—and appreciative!

• Include handwritten notes in holiday cards that are personal, specific, and sincere.
• Customize useful gifts, such as umbrellas or ice scrapers, with your logo and a message to customers. Customers will appreciate your thoughtfulness every time they use the gift.
• Planners and calendars keep your name in view all year!
• Create a special holiday-themed customer appreciation area on your company’s socials. Feature one or more customers a day throughout the holiday season.

Host a Holiday Open House

• Plan a daylong affair to accommodate busy holiday schedules.
• Invite potential customers as well as existing ones.
• Make it family-friendly, with activities and gifts for the little ones. Great giveaways for kids include holiday treat packs or candy canes.
• Award door prizes such as holiday-themed drinkware or candles. Attach a discount coupon for future purchases of products or services.
• Offer holiday-activity stations, such as decoration making, cookie decorating, or creative gift-wrapping.
• Provide a photo booth or selfie station with holiday photo props. Or, organize a “take your picture with Santa” opportunity for all ages. Ask customers to share their photos on your socials.
• Hold a raffle for mink fleece blankets and charcuterie boards.

“Tech” the Halls

Show clients you understand their lifestyle needs by choosing mobile-friendly and high-tech holiday gifts.

• Keep loyal customers connected with power banks or wireless charging stations.
• Help them stay tuned in to your services with personalized Bluetooth® speakers.

Thoughtful Gifts Go the Extra Mile

• Support safe car travel with roadside emergency kits.
• Backpacks and duffel bags will be used and appreciated every day, and carry your personalized message far and wide.
• Encourage stress management during the hectic season with massage guns or spa kits.

Start the New Year Right

• Promotional wall calendars are highly affordable gifts that give your business year-round exposure.
• Lots of people make the resolution to live healthier each year. Choose appreciation gifts that support that goal, such as gym memberships, well-being journals or wellness gift sets.
• Involve your customers in your own resolution to improve and grow your business. Post or mail a questionnaire that allows customers to offer feedback and helps you learn more about their preferences and needs. Thank participants with a small gift or discount offer.

Take advantage of this special time of year to show customer appreciation, foster deeper business relationships, and pave the way for increased future business. People will remember your thoughtfulness when you wish them well with unique, high-quality gifts.